Lan Nguyen

Japan Festival is an annual event which is held at Saigon Centre shopping mall. The goal of the event is to introduce the Japanese culture as well as Japanese products to customers and to increase sales and traffic of the shopping mall.

Inspired by the Japanese traditional custom ‘Hanami’ which is enjoying the beauty of cherry blossoms in spring, the decoration theme uses iconic image of Japanese cherry blossom and combines with other elements of Japanese traditonal culture.

The project is the collaboration with 3D designer for creating color theme,
3D and 2D of Kabuki cat character, train and lantern.

2023 is the year of the Cat and this is the main concept for the decoration of Lunar New Year event. The goal of the event is to increase sales and traffic of the shopping mall and to create an entertaining space for customers to take photos celebrating new year.

In addition to the designs for event promotion, red packets are designed exclusively and included into the project as one of the point-of-sale materials.

The project is the collaboration with 3D designer for re-creating cat characters, apricot blossom, Vietnamese palm-leaf conical hat, gold coins with pouch, and Vietnamese traditional roof in 2D style.

This is an annual sales promotion event which is organized at the end of each year with lucky draw mechanism. The concept design is celebrating with fireworks and gold text effect in purple-pink gradient color to make it look luxurious and elegant.

The concept is the unicorn in the wonderland with Christmas trees and clouds in the pink theme color. The highlight of the decoration is the ball pool for children to play in. The goal of the event is to increase sales and traffic of the shopping mall and to create an entertaining space for customers to take photos celebrating Christmas.

The project is the collaboration with 3D designer for re-creating unicorn character, Christmas trees and clouds in 2D style.

Mid-Autumn is the annual event which is one of the traditional occasion in Vietnam. The concept for the event is from a children’s song with the theme of the mid-autumn celebration and the image of the crickets. The goal of the event is to sell mooncake and other products relevant to Mid-Autumn theme and to increase sales and traffic of the shopping mall.

The project is collaboration with 3D designer for re-creating 2D style of the cricket characters, star lanterns, and other graphic elements. The chosen font for the headline also represents elegant vibe and the letter ‘O’ resembles the moon and the mooncake.

Keppel Land is the property arm of Keppel Corporation, a multi-business company providing robust solutions for sustainable urbanisation, with key businesses in offshore and marine, property, infrastructure and investments. In Vietnam, Keppel Land is one of the largest and pioneer foreign real estate investors with a diverse portfolio of properties in Hanoi, Ho Chi Minh City, Dong Nai and Vung Tau including Grade A offices, residential properties, retail centres, integrated townships and award-winning serviced apartments.

INVESTOR GUIDE BOOKLET - Guide for foreign investors on residential property investment in Vietnam.

CORPORATE FLYER

The CORPORATE BOOTH project is in the occasion of opening Saigon Centre shopping mall on August 2018

CORPORATE WALL in new office tower

The Estella Heights’ Signature Collection is one of a kind collection comprising of 376 units which includes luxurious one-bedroom to four-bedroom apartments and penthouses, ranging from 59m2 - 300m2.

The Flyer is point-of-sale material supporting for sales events, introduces about the location, the facilities, and floor plans to customers.

The Print Ads advertise about the Estella Heights project in City Pass Guide magazine and special promotion in the occasion of Singapore National Day in Vietnam Investment Review newspaper, respectively.

Estella Heights Concierge Manual in bilingual version is exclusive for residents of Estella Heights Signature Collection. This manual is in the concierge services package, including the membership card. The concierge services are the highly-anticipated next generation of strategically integrated concierge, personal assistance and customer relationship engagement services.

Rising in the heart of District 7, Riviera Point sets a new benchmark in luxury living. This is Ho Chi Minh City’s next landmark for iconic lifestyle. Towering above the rest, Riviera Point offers panoramic views of the Central Business District, and the Ca Cam and Saigon Rivers. Comprising twelve residential towers with a 400-metre boardwalk, Riviera Point is your ultimate urban oasis.

The Flyer is point-of-sale material supporting for sales events, introduces about the location, the facilities, and floor plans to customers.

The Print Ad in The Strait Times Singapore newspaper advertising the launching event.

The Pop-up Banner for roadshow at Level 4, Saigon Centre introducing about The View at Riviera Point project.

Jointly developed by the region’s leading developers Keppel Land and Hung Phu, Riviera Cove is a prime waterfront development consisting of 96 luxury villas located in the serene District 9 of Ho Chi Minh City.

The Flyer is point-of-sale material supporting for sales events, introduces about the location, and the facilities.

The Open House Invitation is point-of-sale material supporting for lauching event.

Work Pod is the project which offers to customers a private workspace with two types: single and double booth for one person and a group of four people respectively. The Work Pod is used for working, meeting, and calling.

This goal of this project is to create logo and re-design the graphics for the Work Pod that differentiate from the red color of Keppel Corporate.

The solution to this challenge is new visual identity that symbolizes serenity, stability, inspiration, and wisdom with one logo & the blue theme color.

Yes Study is a Canadian education and immigration agency dedicated to provide the best education and immigration services to everyone who is interested to study and live in Canada. In the occasion of Yes Study Birthday, promotion vouchers and exclusive gifts will be sent to new and old customers who use Yes Study services.

The goal of this project is to show gratitude to clients by giving vouchers and other marketing collateral such as thank you card, t-shirts with slogan and mug.

There are two options of the red packet proposal: Sweetness and Colorful Tet - generic theme of Tet.

Sweetness concept is about the traditional sweets that Vietnamese family has in every Tet coming such as roasted watermelon seeds, candied ginger, candied coconut, etc.

Colorful Tet is the concept about all the traditional elements representing Tet such as lion dance, yellow apricot blossom, cherry blossom, lucky money, and dried candied fruit tray. The theme colors are red, yellow and pink which represent for luck, prosperity and joy. Beside, the turquoise color represents for Saigon Centre main color with elegance.

Due to the COVID-19 pandemic, all the businesses had to closed temporarily and people worked at home. This project is digitally created for celebrating Mid-Autumn 2021 in Saigon Centre’s website, Facebook fanpage, and Rewards+ mobile app.